Vision and Mission : WHY Vision Statements
This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. ....
View ArticleBrand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND...
View ArticleY-Size: Getting Gen Y to Work For You (And Stay a While)
I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!” In fact, I have 2 resumes. One is for...
View ArticleMillennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify...
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ASSOCIATION LEADERSHIP: HAVE YOU LOST YOUR WHY?
A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the...
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Leadership Inspires Loyalty
What inspires loyalty in a person? What makes us root for the US Olympians and cheer for “the gold” in each and every event? There are typically two options we have in trying to influence behavior:...
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The Best Kept Secret to Online Success: The Daily Checklist
I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take...
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THE WHY AND HOW OF MOBILE: A PLACE TO START
I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The...
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MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS
In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices. I’d like to correct myself and...
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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...
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Tech13 via Twitterverse: Day 1
Picture credit — @BillSheridan I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of...
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Members: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused...
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Marketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up...
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Video: THE Content Marketing Trend of 2014
© iStock Photos “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin...
View ArticleCulture Matters: Interview with Jamie Notter
Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and...
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Create a Culture That Drives Success, Not Just Makes You Feel Good
© purestock There are a lot of cliches out there about organizational culture: —Culture eats strategy for breakfast —People leave the culture, not the company —Your culture is your most valuable...
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2015: Believe Your Beliefs
How many of you find yourselves “believing your doubts and doubting your beliefs”?!? As you look at the last few months of civil unrest following the shooting of Michael Brown in Ferguson and Akai...
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HOW TO USE TWITTER 4 BUSINESS
© Thinkstock I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than...
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